Chapter One: There Has To Be A First
/I was 23 the first time I was given a store manager role. I had just graduated college a few months before. I had a degree. I had worked retail through high school and college; I even started at the same store as an assistant manager. Was I ready to have those keys? No. Should anyone be that young and be responsible for millions of dollars in sales. No. Why? You’re just too damn immature.
Don’t get me wrong. A person can be 23 and run a store if they have done nothing else but work their way up from a part timer to a store manager role in the same company. That makes sense. You know the business inside and out and you know the customer well. You have been molded for the role. Someone took you under their wing and built you up to be the store’s leader. But coming out of college and getting your own store to run is another story.
I couldn’t believe it the day I was promoted. On one hand I knew I could do it. After all, I fought hard to get it. On the other hand…I had no experience managing people and no experience being in a serious role. Sure, I had been president of organizations and in leadership roles all through high school and college, but a manager??? I had no idea what I was doing. All the textbooks in the world don’t prepare you for managing people. With shoplifting, firing of employees, long hours, training, delegating, merchandising and store visits with higher ups, you get lost on…I have to do what?
My DM, Beth, knew I was green, but she saw a spark in me and $23,000 later (yes, $23K) said I was the one to take Contempo Casuals into a new era at Rosedale Mall. Back then Contempo was still owned by Nieman Marcus but was transitioning to a newly established junior brand called Wetseal. Those were fun times. Black lace and pleather to fast denim fashion and trend. New ideals. New management. Very exciting times. I was personally excited because Kathy Bronstein was the CEO of Wetseal. She was one on my retail idols in college. A female CEO in Retail??? So awesome! Things were looking up.
My actual “manager” badge from Contempo!
Then they weren’t…back to being immature. I was a club kid. Industrial club kid. Out til 3am club kid. Back at work at 8 am club kid. So was my team. We did it together. As you can imagine…I didn’t run the tightest of ships. I took on a lot of responsibility along with my co-manager. I didn’t know how to train or develop or discipline or set expectations. I knew how to open and close the store, merchandise the walls, greet customers and sell. That’s it, but it was a lot of fun. Especially when Contempo picked up the outfitting for “Clueless”. The whole company was turned upside down along with adapting certain stores to “A Girls Room”. Business was booming.
I had to learn how to manage and manage fast. My motto became: “treat people the way you would want to be treated.” And that is what I did. I thought about all the managers I had had so far in my life and took out the good things that I observed from them and began my journey. I tried to stay away from the bad things I had observed but realized that was hard to do with a bunch of club kids running a top 10 volume store in the company. I fired employees over the phone, I cussed out managers on the sales floor, I dumped projects and responsibilities on people without training them on how to do things and worst of all…. I became a no nonsense, hardheaded egotist that employees started to despise. Then I got a corporate visit and the director of stores put me in my place by finding empty cardboard boxes in my backroom just sitting there with layers of dust and no meaning. “Unacceptable backroom standards.” FML. The visit went from bad to worse when my shrink results came out. I had internal theft that I was completely unaware of.
This is the first chapter in a long story of my retail life and how I became the person I am today. I hope it helps guide some of the just-starting-out retailers out there in the right direction. Don’t get me wrong, this is not a “how to” blog chapter, it’s more of make a lot of mistakes, but learn from them blog chapter. So, I hope you stay with me on this crazy rollercoaster ride and maybe learn something or maybe, just maybe, try not to make the same mistakes.