I'm Am Not A Robot

“Select all photos with traffic lights.” 

Have you ever compared your store management life to the robot log ins on purchasing websites? I’m guessing it feels like a never-ending battle to engage and be different from the norm. As you know, retail is a peculiar beast compared to other industries. It isn’t a 9-5 job and each day varies from the last, but sometimes the way you are managed or the way you manage your team can be very robotic. 

Do this. Do that. Not enough payroll. Not enough hours in the day to finish a project. A no call no show. The same customer returns merchandise… again. Another customer makes a complaint for a better discount. Employees crying in the bathroom. Cell phones on the sales floor. More markdowns. Moving merch from the front to the back. Moving that same merchandise from the back to the front. Last minute promos. Trash left in the fitting room. Go backs. “How are you today?” Schedule changes. These are just a few things that can pop up during a day. With so much going on inside the store, why are employees bored out of their minds? 

The answer is YOU. If you are feeling like you are on a never-ending loop, then you aren’t doing your job to the best of your ability. Of course, you like things done a certain way. You have routines. You have been doing it that way for a long time, but how about changing perspective and processes a bit? How about empowering your people? I know it sounds simple, but in reality, if you are going through the same motions of managing your people on a daily basis with all the crazy going on in your store, you are not doing the job of managing. You are just…doing.

Employees crave a sense of accomplishment. Herzberg said it best with his Motivation/Hygiene Theory. I am paraphrasing here; to reach true fulfillment one has to feel like they are a part of something and fulfilled, supported and challenged. If an employee feels no sense of accomplishment or direction, boredom and job dissatisfaction ensue. As the store leader, it is your job to foster a work environment that enhances job responsibilities and makes your team want to come to work every day. When was the last time you expressed an interest or really talked to your people? Asked them what they need from you to feel challenged? Took notes and learned something new? On the other hand, when was the last time your boss really had a direct conversation with you concerning your needs? Meant what they said? Answered the hard questions? Helped with a concern?

I write this with the hope it will help motivate yourself AND those you work with to change the process. You must ask the right questions of your team and open up a bit. It’s not easy, but your people will thank you for it. Your boss will thank you for it. It takes guts to ask for help or change your mind set, but you will be worthier of a management title for doing so. Your team will feel better about their future and your store will run smoothly knowing it is an ever-changing environment where people feel empowered to make decisions and not fear mistakes. So instead of going through the everyday motions of do this or do that, how about taking a more democratic approach by asking someone how they would accomplish the task at hand. Try it. You may just like what you hear.