Choose Your Own Adventure

One of my favorite book series I loved to read growing up was the "Choose Your Own Adventure" stories by Edward Packard. It opened my mind to variety of scenarios and gave me the ability to explore adventures with different outcomes.

The memory of these books brings to mind, don't laugh, our current state of retail. An interesting observation, right? As managers, we have the ability to choose many different paths each day. Although there are only 24 hours in a day, those 24 hours can have immediate impact on a single course of action. Albeit, employee development, store appearance, customer interactions, operational systems…you get the picture. It is up to you to determine what kind of impact you are going to make.

I know there are many critics out there saying retail is struggling to survive, but I see it prospering everywhere I go, the problem isn’t stores in general, new stores and small businesses open every day, its people. People are the problem. Managers, YOU are choosing the wrong adventure.

I find that there are two types of managers. Those that can and don’t vs. those that do and choose. All managers have the ability to be successful, but something happens along the way that takes a mindset from a passion to lead to a safe mentality. That something, is usually a wrong decision made either by a superior that affected them poorly or a decision made internally that brought on a negative result. The can and don’ts come from this error in judgement. These managers go with a popular decision process. One that will be accepted to maintain a level of consistency. I am not saying that this is wrong or unsuccessful, but it can become comfortable and underwhelming.

The do and choose are the managers that do whatever it takes and choose not to give up on making a difference. We need more of this type in the business world. Managers that choose to stand out in a crowd and go against the grain in terms of process and people are ones that are always looking for that next adventure. They make unpopular decisions, mistakes and end up being put in an outcast category. Oftentimes their paths are rocky, stressful and a battleground of what if’s. What makes this type of manager interesting is that their decisions and mistakes often bring prosperous results, tenured teams and desired organizational strategies.

Unfortunately, these managers never seem to last long in organizations. WHY?? Wouldn’t it be wise to choose the adventure of rocky paths and individuality over the path of knowing the outcome? Wouldn’t it be wise to choose the manager that isn’t afraid of making a mistake? Wouldn’t it make better sense to choose an adventure that changes the mindset and opens the door to new possibilities? Something needs to change. The store environments we walk into today are filled with disgruntled employees, comfortable employees, lost employees and more importantly, employees ignoring customers because YOU choose the wrong approaches in your leadership style every day. Retail isn’t dying. The successful businesses have grown from their mistakes and prospered. The do and choose managers have opened their own stores and are leading the way in making a difference in communities because the can and don'ts have given them no other choice. It's up to you to choose your next adventure. Choose wisely. Your businesses are depending on you to make the right decision.