Bench

Bench is an interesting word used in management. Its definitions from the Dictionary are: a long seat for several persons; the quality and number of the players of a team who are usually used as substitutes…and so on. In any type of retail, it’s your back up to a manager. Any manager. Plain and simple. I recently read a quote that stated, “You are not a leader until you have produced another leader who can produce another leader.” These words should be EVERY manager’s mantra. Especially if you want to call yourself a “successful manager”.

Sure, having a strong business with positive comps is successful. Having a repeat customer is considered successful. Having beautiful window displays that draw in new customers is successful. Having over 10K followers, as a business, on social media is considered successful, but how are your teams?

Over the years, I have been incredibly lucky to work with some amazing and talented individuals. Many have gone on to be pretty special themselves. Nothing has made me prouder than to watch a new hire move up the ladder (this you have heard before). I have prided myself in the ability to observe a passion in someone and exploit it. I value the ability to recognize people’s strengths and push them to be the best version of themselves. This has never come easy. People need to have the desire to become a better, stronger version of themselves and YOU as their manager need to be able to assess these characteristics and develop them. Your sales team may not even know that you are doing this and that makes it even more special when they wake up and determine their own strengths and abilities. You need to be tough, direct and expectant of confrontation. To challenge is to not make friends, but to make leaders.

Asking questions of your team needs to be an ongoing theme in your life as a manager or owner of a small business for that matter. Getting to know your staff through conversation and observation are the key to their development. You need to look for another you. Someone to take your place someday. How are they with customers? Make sure they are scheduled peak hours on the sales floor. How are they with new hires? Schedule them to train on the first day of hire. How are they with store standards? Schedule them to do visual sets. How are they with organizing? Maybe they have a love of shipment processing. What do they want to do with their lives? Why did they take the job? These are just some questions you should be asking. Questions you should know the answers to and schedule accordingly.

In my opnion, managers today are getting lazy. Managers today are selfish. Managers today are missing the point in regards to what leadership is. Managers today are not being trained to make themselves a better leader. Managers today are lost without direction. Managers today are the future of business. So why aren’t they being invested in? Why aren’t your teams a priority? Remember why you were hired in the first place?

Something to think about. During your next TB or store meeting ask the questions. Ask your teams what THEY need. You’ll be surprised to know…it’s just you.